Previewing OAT's newest service
Today, Oxford Agricultural Trials (OAT) is thrilled to celebrate its 40th anniversary, marking four decades of exceptional contributions to the field of crop research. “Since our inception in 1984, we have been driven by a vision to revolutionise agronomic science and empower the industry through excellence in crop research,” said Chris Kay, Managing Director of OAT.
“Today, we stand proud, having remained steadfast in our commitment to this vision, consistently leading the way in agronomic research.”
OAT takes pride in being a trusted and recognised name in the industry, known for delivering independent, high-quality field trials. Over the years, we have conducted trials across a wide array of crops, fostered sustainable farming techniques, and continue to shape the future of the agricultural and horticultural industry every day. “Our journey has been characterised by relentless innovation, adaptability, and an unwavering commitment to our clients,” added Mr Kay. “We take immense pride in our work, but we are not resting on our laurels. As we celebrate this significant milestone, we are also eagerly looking forward to the opportunities and challenges that lie ahead.”
In commemoration of this landmark anniversary, we are excited to preview our new 360-degree virtual trials tour capability. This groundbreaking service is ready for launch, with exciting enhancements and features in the pipeline.
“We hope this resource will revolutionise the way our clients and customers can interact with our field trials, making them more accessible to a wider number of colleagues with huge potential for cost savings through reduced travel and time away from desks, said Mr Kay.
Our new capability offers an immersive experience, transporting users to our field trials from anywhere in the world. This innovative approach is designed to supplement traditional trial tours and overcome the limitations of conventional methods. The trial tour allows users to take a bird’s eye view, walk around the site, and focus in at plot level, providing a comprehensive understanding of our trials.
“We believe that this groundbreaking new approach will not only enhance our field trials but also foster greater collaboration and knowledge sharing. It represents our commitment to leveraging technology to drive advancements in R&D,” said Mr Kay.
“As we celebrate our 40th, we look forward to continuing to innovate and contribute to the future of the industry where ever it may take us! Here's to the next 40 years!